Who Are We?
One day, a black-skinned, bright-eyed shepherd named Khaldi noticed that his goats became unusually energetic after eating small, dark red fruits. Curious, he tried them himself but found their bitter taste unpleasant. Later, he mixed the beans with hot water — and thus began the first sip of what would soon spread beyond his homeland to become the world’s first truly global shared value. This is where Benesso’s story begins.
Before patents and industrialization, coffee brought people together around a shared taste. But over time, the system changed: more labor brought less income, and profits gathered in certain hands. As a group of idealistic young people, we set out on a new journey from Ethiopia, the birthplace of coffee. Soon, we were joined by the hopes of farmers from the clouds of Latin America who work tirelessly to cultivate coffee. This journey continues to carry an indescribable taste, unique energy, and a global friendship that knows no borders.
Throughout history, coffee has been a loyal companion to artists, thinkers, writers, supporters of laws, revolts, debates, and discoveries that have shaped humanity for centuries.
Our story is not simply about young entrepreneurs seeking profit. It is about true coffee, fair sharing, intellectual passion, and the revival of a central culture that has connected people for generations. And everyone who carries this hope in their heart and mind becomes a part of our story.
Benesso Vision
Our vision is to bring together the highest quality coffee beans from around the world with the finest roasting techniques, offering you a unique taste experience. At the same time, we aim to turn this experience into fair trade that honors Africa’s rich heritage and the people behind the coffee.
We believe it’s possible to preserve coffee’s original character while creating shared happiness in every cup from the farm to your palate.
Benesso Mission
To support coffee, coffee producers, coffee lovers, and everyone who sees coffee as a shared value and an ancient culture touching their present and protecting their future.
Benesso Values
All values that bring humanity together in peace and harmony. And of course coffee above all!
Benesso Manifesto
Benesso Coffee represents the journey of coffee which is a cultural tradition at the heart of life for centuries across different parts of the world, and now a global industry that carries hope for a fairer and brighter future.
Though its steps have reached from East Asia to Europe, from Scandinavia to America and Australia, its roots lie in the fertile lands of Ethiopia, where generations like the Abobakars and Abrahams have dedicated their lives to coffee.
Coffee is always with us at work, during breaks, with friends, and in our most special moments. Benesso takes on the mission of honoring coffee’s journey to your cup.
Our goal is to create a new model that fights income inequality while delivering true, high-quality coffee in its finest form. To achieve this, we have learned roasting and brewing techniques from coffee masters around the world, always respecting both the craft and the craftsmen behind every cup.
Benesso delivers a unique taste and does not seek comparison with other brands — yet in the end, it remains a coffee brand.
Our doors are open to anyone who believes that coffee is not just a drink, but also an economic and moral responsibility.